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App Design | How Important is it?

loyalty apps, digital reward system

Do you remember a time where the design of your website underpinned the success of your business? Through the years, the way in which we have delivered a great user experience through websites has changed. It all began with cramming them full of info, then we moved across to ‘less is more’ and then we considered white space and video content. The way in which it has evolved was driven by users and what they want and the same stands for your app.

Your app is the mobile gateway to your business. Regardless of whether you sell products or services, your app should be designed with your users in mind.

It is no longer a case of throwing all relevant information out there and leaving it to your users to digest, you need to carefully prepare it and display it in a way that makes it easy for them.

The design of your app is vital. Your customers want an app that is intuitive yet simple to use. They want to be able to move seamlessly between the different sections and areas while being able to find what they want quickly.

Apps that are clunky and overpowering will leave users wondering where they should start or where they need to go to get what they want. It is a relatively simple way of thinking but if your website has been designed to meet the needs of your users then your app has to do the same.

An app is designed to give customers what they want while they are on the move. Designed for smart devices, people want to be able to access your content while they are on the train or waiting in the queue for a coffee. A quick tap of your icon and the app should open up, delivering them with an experience that will leave them wanting more.

Engagement is massive in the world of app design. Your customers want to feel as though you have thought about them at every stage of the design process. They want to know that you have considered what they want and that you have carefully placed all the buttons, menus and information in areas where they can find it, read it and digest it without having to work hard.

The reality of the situation is that you now have to give your audience what they want. You can’t give them 50% of what they want, you have to commit 100% and understand what it is that they want. This will require user testing in order to gain an understanding of what it is that your audience wants. Every business will have a different audience, and this can range from genders to ages and interests. So, consider all of this when designing your app and you can be sure that you will get it right first time. Then you can call your app a success and watch as your app helps your business to grow and flourish.

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