Updated: Oct 19, 2019
So how can a digital loyalty program help your business to grow and evolve?
The offer has to be right.
Even if you have a reward program that has lots of members, it does not automatically mean that they are going to be loyal. So, your reward program has to appeal to your audience in order to get people to sign up but to also use it regularly.
Tiered reward structures
Structuring your reward program around your customers is the best way to ensure they return. Some reward programs are tiered to offer your members even greater rewards the more times they return to you – this is exactly why it is important to understand your customers wants and needs before creating your reward program.
Make your customers feel like you care
A customer that feels valued is a happy customer and so, their reward program should also make them feel like they are wanted. If you can give customers, the ability to become a VIP member and provide them with different offers and discounts then they will certainly be rewarded and feel wanted. It shows that your business is committed to them.
Form partnerships with other local businesses
It is common to see many different partnerships when it comes to loyalty reward programs. You can gain discounts at theme parks when you shop at certain stores as an example. This is a great way of further enhancing the reach of your business but also working closely with other local businesses, which can boost your audience and brand awareness. It will also make it possible to understand the behavior of your audience better and that will enable you to tailor future offers to their specific requirements.
Catch them by surprise
Everyone loves a surprise and customers are no different. Offer them gifts or freebies as a way of showing them that their loyalty can pay off. If they know that a certain level of loyalty will reward them in this way then they will be a lot more open about using you and your services.
Ensure that you keep customers informed about their membership and what they have earned so far because often, customers lose track of what they have earned. You need to make sure that your brand remains in their thought and so, a little nudge about your reward program sent via push notification can work wonders.
From a marketing perspective, reward programs are a simple way for businesses of any size to improve customer engagement and also make customers want to return time after time.
The effectiveness of a loyalty reward program should not be underestimated, a small investment in time and money can and will help you to reap the rewards for long into the future.