Updated: Oct 19, 2019
For any business to become a success, it is important that it creates a connection with Clients. We live in a world that is fast paced and so, when your Clients want something, they expect to be able to get it right away. Whether that is a product or a service, in just a few clicks they need to be able to see what is available to them.
If you are a business that has no real personality then to your Customers or Clients, you are just like any other kind of business.
You need to be more than just a business.
Your Clients want to be made to feel as though you are there for them. They like to be made to feel special and that can be achieved through your reaching out to them. There are a number of ways in which this can be done such as marketing campaigns that are aimed at making Customers feel as though you are thinking of them.
To your Clients, you need to be that friendly business that they can turn to when they need you. Connecting with Clients is not just about being there for them though, it is about making it easier for them to use your service and engage with you as a business.
Of course, having a website is crucial to this because your connection with Clients can be made to feel as though it is a two-way thing. They arrive at your site, you offer them a discount or a special offer and they purchase from you. They are happy because they had something for nothing while you are satisfied because you made a sale. However, with this in mind, the landscape is changing and your website is no longer the only gateway to your business. This is because Apps are now becoming a crucial aspect of any business!
Why are apps so important?
Everyone is using them and almost every reputable business is using them and that is what makes them so important. When you decide to implement an app into your business, you are showing Clients that they can now connect with you in a new way. An app feels more personal to them. They can engage with you on their device without having to work hard to gain the information they need. You can send them direct messages, offers and rewards.
Whether you are a barbershop, a tattoo parlour or a gym, an app gives you and your Clients a brand new way to connect.
An app will give your business more credibility and it proves to your Clients that you are serious about what you do. Depending on the service you offer, they could make bookings through your app, ask queries and find out more about the service you offer.
Creating this kind of connection with Clients will ensure that your business moves in the right direction. However, creating this connection is all about giving the Customer the feeling of power because they love to feel in control when engaging with your business.